Email Optimization Helps President Obama Get Re-Elected
Now that most of the 2012 presidential election dust has settled many have had a chance to review which political strategies worked and which did not. The Obama campaign did very well in the email department and achieved very effective results using email optimization. Believe it or not, most of the Obama online fundraising came from emails, reports Bloomberg Businessweek. The email campaigns were made highly successful by A/B testing multiple variations of the headlines, the amounts asked to...
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New Subscribe Messaging Generates 133.33% More Visitors To Checkout Page
We recently ran a conversion optimization multivariate test for eNotes.com, challenging current subscribe messaging against multiple subscribe text variations created by Surge Labs. The end result was a 133.33% increase in visitors clicking over to the checkout page.The Client eNotes.com is a membership-based, online resource that helps students with homework and studying. The Business Objective The main business objective of this project was to help get more visitors clicking to the checkout...
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New PPC Landing Page Generates 73% More Customers
We recently ran a conversion optimization split URL test for TechInsurance.com, challenging a current PPC landing page design against a new PPC landing page designed by Surge Labs. The end result was a 73% increase in visitors signing up for their insurance service.The Client TechInsurance.com is an online insurance provider that specializes in reselling insurance policies for the technical industry. Their entire business is generated from their website and each and every additional...
Read More3 Key Areas of Small Business Website Design
Small business website design is very important to help drive more sales for your small business. Yet many small businesses still miss the mark when it comes to being a viable tool for their business, relegated still to the status of a glorified online brochure. It’s been 16 years since the National Science Foundation ended its sponsorship of the internet backbone, removing any restraints on commercial usage of the internet. I’m always amazed that after 16 years there are some sites...
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New Pricing Page Generates 76% More Visits To Signup Page for CRM Tool
We recently ran a conversion optimization split URL test for BigContacts, challenging a current pricing page design against a new pricing page designed by Surge Labs. The end result was a 76% increase in visitors to the free trial sign up page.The Client – BigContacts.com BigContacts is web-based Contact Management (CRM) system that is designed for small businesses that have outgrown basic solutions like Outlook, Goldmine or ACT but don’t want the cost or complexity of CRM solutions...
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